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Available for select engagements · 2026

OliverHasler.

Hospitality Strategist · AI & Business Intelligence Consultant

Twenty-five years inside the hospitality industry — now translating operational mastery into AI-driven systems, revenue intelligence and process automation.

25+
Years in Hospitality
50+
Employees Led
515
Beds Under Management
4
Languages
About

A career built where hospitality meets the machine.

After running hotels, restaurants and convention centers for a quarter of a century, I now help organisations turn that operational depth into AI-native, data-driven decision systems.
Based in
Castelguglielmo (RO), Italy
Citizenship
Italian / Swiss
Email
oliver.hasler@gmail.com
Phone
+39 349 21 99 085
01

Operator first

Twenty-five years inside the business — front office, F&B, back office. Every recommendation is shaped by what actually works on the floor.

02

Data with judgment

BI dashboards and AI agents are tools, not oracles. The value is in the questions they let you ask — and in the conversations they enable.

03

Quietly relentless

Driven by curiosity and continuous study. SMEs deserve tailor-made models, not enterprise software dressed for tourism.

In an ever more competitive and global market, SMEs deserve tailor-made Business Intelligence and Data Analysis models — never overlooking the classic aspects: interpersonal conflict resolution, guest reception, people.
Professional objective, 2025
Career Journey

From the front desk to AI workflows.

A non-linear path through hospitality leadership, financial controlling, and the engineering of intelligent systems.
20212022
Bolzano, Italy

Chairman of the Board of Directors

Eastend Srl

Chairmanship of the board of directors — corporate governance and strategic direction.

  • Chaired the board of directors and corporate governance
  • Strategic oversight of the company's direction
GovernanceBoardStrategy
2019present
Italy · Remote

Corporate Trainer & Business Consultant

Independent Practice

Hotels, restaurant chains, software houses and wineries — delivered on-site and via Google Meet, Microsoft Teams, GoToMeeting.

  • Smart-DDT® Method — proprietary system for automatic purchase-cost extraction
  • Business process automation for invoice / DDT reconciliation
  • Revenue Management, Hotel Business Intelligence and Controlling
  • Prompt engineering, AI workflows and predictive forecasting models
  • Reorganisation and supervision of hotel departments
ConsultingTrainingAIBIAutomation
2006present
Val Gardena, Dolomites

Cluster Manager

Residencehotel S.p.A.

Hotel Antares ★★★★, Residence Antares ★★★, Residence Lores, Residence Boè — 50 employees, 515 beds, 150-cover restaurant, 100-seat conference hall.

  • P&L responsibility across four properties in the Dolomites
  • Revenue management, management control and supplier strategy
  • Front-office, F&B, housekeeping and HR oversight
  • Brand ambassador and institutional relations
  • Continuous staff training: revenue, guest welcoming, conflict resolution
HospitalityLeadershipOperationsRevenue
20002006
Padua, Italy

General Manager (2004–06) · Deputy GM (2000–04)

Hotel Alexander Palace · Centro Congressi delle Venezie

60 employees, 197 rooms / 390 beds, 600-cover restaurant and an adjoining 1,200-seat convention center.

  • Full P&L ownership: customer satisfaction, cost analysis, service quality
  • Marketing & sales, rate setting, national and international trade fairs
  • Organisation of high-profile events, gala dinners and conferences
  • Cross-department supervision and personnel management
HospitalityGMMICESales
19992000
Abano Terme, Italy

Sales Manager

Hotel Terme Centrale

Thermal-spa hotel — international tour operator and travel-agency channel.

  • International trade-fair representation
  • Tour-operator and agency relationship management
  • Advertising campaigns and reservation flow
HospitalitySalesWellness
Education
01

Master in Controlling (Management Control)

InFinance — Ernst & Young Italy

02

Master's Degree, Business Economics — 110/110 cum laude

Università degli Studi Giustino Fortunato, Benevento

Dissertation: "Revenue management and management control in the Italian hospitality industry"

03

Scientific High-School Diploma

Liceo Scientifico E. Fermi, Padua

Expertise

Four pillars, one operating system.

Hospitality operations grounded the practice. Business Intelligence, automation and applied AI now extend its reach.
Flagship Project

SMART-DDT®

AI-driven purchase-cost intelligence — and the seed of the Smart Suite

Proprietary, registered system that automatically extracts purchase data from electronic invoices, DDTs and supplier documents — feeding Power BI dashboards for F&B and management control in real time. It has since grown into the foundation of the Smart Suite, an integrated family of apps for hospitality SMEs.

  • OCR + LLM extraction across PDF / XML / p7m
  • Automated invoice-DDT reconciliation
  • Native Power BI integration
  • Forecasting and supplier-price comparison
  • Data hub for the wider Smart Suite
The Smart Suite

Separate apps, one connected ecosystem.

Smart DDT grew into a modular suite for hospitality SMEs. Each app runs on its own — together they share a single data backbone and feed the same Power BI and AI layer.

DDTReleased · evolving

Smart DDT®

Purchase-cost intelligence

The founding, registered app. Auto-extracts purchase data from e-invoices, DDTs and supplier documents into Power BI — now the data hub the rest of the suite plugs into.

OCR + LLMF&B cost controlPower BI
Integrates withSmart Fatture · Smart Rev
PRESReleased

Smart Presenze

Attendance & labour cost

Tracks staff attendance and shifts, turning clock-in data into real-time labour-cost analytics and clearer scheduling.

AttendanceShift planningLabour cost
Integrates withSmart Rev
REVReleased

Smart Rev

Revenue & pricing

A revenue-management cockpit — pricing, segmentation and occupancy / ADR / RevPAR forecasting built on live operational data.

Revenue managementDynamic pricingADR · RevPAR
Integrates withSmart Presenze · Smart DDT
FATReleased

Smart Fatture

E-invoicing & reconciliation

Runs the active and passive electronic-invoicing cycle, auto-reconciling against DDTs and keeping a live payment-deadline ledger.

E-invoicing · SDIReconciliationCash-flow
Integrates withSmart DDT

Artificial Intelligence

01

Generative AI (ChatGPT, Claude, Gemini) for data analysis, document drafting, training and automation. I design AI agents and LLM-powered apps — from supplier price comparison and predictive purchasing to the extraction engines behind the Smart Suite.

Generative AIPrompt EngineeringAI AgentsRAG / LLM appsPredictive ModelsAI Price Comparator

Business Intelligence

02

End-to-end BI architecture for the hospitality sector — from data extraction to executive dashboards and AI-driven forecasting across purchasing, revenue and labour cost.

Power BI · advancedPower Query · advancedDAX · advancedM language · advancedData modelingPredictive dashboards

Automation & Engineering

03

OCR + LLM pipelines for structured extraction from PDFs, XML and p7m. Python automation and SaaS apps wired to Power BI, Italian electronic invoicing (SDI) and RPA tools — the engineering behind the Smart Suite.

Python · intermediateTesseract / ABBYY OCRSaaS app designE-invoicing · SDIREST API integrationPower Automaten8nUiPath

Hospitality Operations

04

Revenue management, management control and full-stack operations across rooms, F&B, housekeeping, maintenance and spa — including labour-cost control and workforce planning.

Revenue ManagementManagement ControlF&B Cost ControlLabour Cost ControlWorkforce PlanningGuest RelationsFront Office
Languages
ItalianMother tongue
GermanMother tongue
FrenchC1 / C2
EnglishB2
Certifications & Memberships
  • +REC — Bolzano, Public Establishments (since 2006)
  • +HACCP
  • +Legislative Decree 81/2008 — workplace health & safety
  • +High-risk fire prevention certification
  • +Executive course on workplace H&S
  • +Member — A.D.A. Italian Association of Hotel Managers
  • +Member — AssoController Italian Association of Management Controllers
Portfolio · Coming soon

Case studies, playbooks and field notes.

A working library of projects, frameworks and lessons from the field — written for owners and operators, not consultants.
In production
SDDT.01Draft

Smart DDT® · Case Study

How a multi-property hotel group automated F&B cost extraction and rebuilt purchasing intelligence in Power BI.

Read soon
PRES.02Draft

Smart Presenze · Field Notes

Turning clock-in data into real-time labour-cost analytics and smarter shift planning across departments.

Read soon
REV.03Draft

Smart Rev · Playbook

A repeatable revenue framework for hospitality SMEs — pricing, segmentation, channel mix and ADR / RevPAR forecasting.

Read soon
FAT.04Draft

Smart Fatture · Case Study

Active and passive e-invoicing reconciled against DDTs, with a live payment-deadline ledger feeding cash-flow.

Read soon
Want early access? Drop a line.
Contact

Let's build thenext chapter.

Selective on engagements, generous with conversation. Whether you're redesigning a hotel's revenue strategy, scoping an AI workflow, or just want to compare notes — the door is open.

Currently accepting Q2 2026 engagements