OliverHasler.
AI / Agentic Engineer · Hospitality Strategist
Twenty-five years inside the hospitality industry — now translating operational mastery into production agentic AI systems, revenue intelligence and process automation.
A career built where hospitality meets the machine.
Operator first
Twenty-five years inside the business — front office, F&B, back office. Every recommendation is shaped by what actually works on the floor.
Data with judgment
BI dashboards and AI agents are tools, not oracles. The value is in the questions they let you ask — and in the conversations they enable.
Quietly relentless
Driven by curiosity and continuous study. SMEs deserve tailor-made models, not enterprise software dressed for tourism.
“In an ever more competitive and global market, SMEs deserve tailor-made Business Intelligence and Data Analysis models — never overlooking the classic aspects: interpersonal conflict resolution, guest reception, people.”
From the front desk to AI workflows.
Chairman of the Board of Directors
Chairmanship of the board of directors — corporate governance and strategic direction.
- Chaired the board of directors and corporate governance
- Strategic oversight of the company's direction
Corporate Trainer & Business Consultant
Hotels, restaurant chains, software houses and wineries — delivered on-site and via Google Meet, Microsoft Teams, GoToMeeting.
- Smart-DDT® Method — proprietary system for automatic purchase-cost extraction
- Business process automation for invoice / DDT reconciliation
- Revenue Management, Hotel Business Intelligence and Controlling
- Prompt engineering, AI workflows and predictive forecasting models
- Reorganisation and supervision of hotel departments
Cluster Manager
Hotel Antares ★★★★, Residence Antares ★★★, Residence Lores, Residence Boè — 50 employees, 515 beds, 150-cover restaurant, 100-seat conference hall.
- P&L responsibility across four properties in the Dolomites
- Revenue management, management control and supplier strategy
- Front-office, F&B, housekeeping and HR oversight
- Brand ambassador and institutional relations
- Continuous staff training: revenue, guest welcoming, conflict resolution
General Manager (2004–06) · Deputy GM (2000–04)
60 employees, 197 rooms / 390 beds, 600-cover restaurant and an adjoining 1,200-seat convention center.
- Full P&L ownership: customer satisfaction, cost analysis, service quality
- Marketing & sales, rate setting, national and international trade fairs
- Organisation of high-profile events, gala dinners and conferences
- Cross-department supervision and personnel management
Sales Manager
Thermal-spa hotel — international tour operator and travel-agency channel.
- International trade-fair representation
- Tour-operator and agency relationship management
- Advertising campaigns and reservation flow
Master in Controlling (Management Control)
InFinance — Ernst & Young Italy
The management control function in its strategic and operational dimensions: cost accounting, cost analysis, budgeting and reporting, through to advanced decision-support tools and the role of Artificial Intelligence. In collaboration with EY, under the patronage of AssoController.
First-Level University Master's in "Advanced Economic Studies"
Università degli Studi Giustino Fortunato, Benevento
Analysis of financial structure and dynamics, management control, and negotiation tools for resolving financial disputes and business crises.
Master's Degree, Business Economics — 110/110 cum laude
Università degli Studi Giustino Fortunato, Benevento
Dissertation: "Revenue management and management control in the Italian hospitality industry"
Bachelor's Degree, Corporate Legal Operator (Operatore giuridico d'Impresa) — 110/110
Università degli Studi Giustino Fortunato, Benevento
Dissertation: "The importance of brand in Tourism"
Scientific High-School Diploma
Liceo Scientifico E. Fermi, Padua
Four pillars, one operating system.
SMART-DDT®
AI-driven purchase-cost intelligence — and the seed of the Smart Suite
Proprietary, registered system — and the seed of the Smart Suite. The AI reads every supplier delivery document (Italian DDT, German Lieferschein, French bordereau) and e-invoice, recognises the supplier and extracts it into validated, structured data — updating stock, price history and alerts, and feeding Power BI dashboards for F&B and management control in real time. Under the hood it is a multi-agent system: five specialised agents — Detector, Extractor, Resolver, Judge and Optimizer — cooperate in an evaluator/optimizer loop, deterministically orchestrated with Inngest. Extraction runs on a schedule, unattended — turning hours of daily manual entry into minutes. It has since grown into the foundation of the Smart Suite, an integrated family of apps for hospitality SMEs.
- ›AI extraction across PDF / XML / p7m — IT / DE / FR documents
- ›Five-role multi-agent pipeline — Detector, Extractor, Resolver, Judge, Optimizer
- ›Scheduled, unattended runs — hours saved every day
- ›Self-learning corrections and per-supplier prompts (RLHF)
- ›Inventory, supplier orders and price alerts
- ›Native Power BI integration for live F&B food cost
- ›Data hub for the wider Smart Suite
Separate apps, one connected ecosystem.
Smart DDT grew into a modular suite for hospitality SMEs. Each app runs on its own — together they share a single data backbone and feed the same Power BI and AI layer. And every app is built bespoke: tailored to how each property actually works, not enterprise software dressed for tourism.
Smart DDT®
Purchase-cost intelligence
The founding, registered app — and a product in its own right. A multi-agent pipeline reads every delivery document (Italian DDT, German Lieferschein, French bordereau), recognises the supplier and extracts lines, quantities and prices into validated, structured data. It updates stock, price history and alerts on its own, runs supplier orders and feeds Power BI — the data hub the rest of the suite plugs into.
- ›AI extraction from any delivery note — IT / DE / FR, PDF, photo or scan
- ›Per-supplier prompts + validated output, with totals cross-checked
- ›Self-learning corrections: every fix becomes a rule (RLHF)
- ›Five agents in an evaluator/optimizer loop — deterministic Inngest orchestration
- ›Forward the supplier email — attachments are processed on their own
- ›Inventory, stock levels, movements and price history
- ›Configurable price alerts when a supplier crosses a threshold
- ›Supplier orders with CSV export and WhatsApp send
- ›Installable mobile PWA — offline scan, per-department access
- ›Multi-tenant with row-level security · GDPR by design
- ›Live F&B food-cost feed into Power BI
Smart Presenze
Attendance & labour cost
Tracks staff attendance and shifts, turning clock-in data into real-time labour-cost analytics and clearer scheduling across every department.
- ›Clock-in / clock-out and shift capture
- ›Real-time labour cost vs. revenue ratio
- ›Department and role-based scheduling
- ›Overtime, contracts and collective-agreement rules
- ›Feeds labour cost into Smart Rev and the P&L
Smart Rev
Revenue & pricing
A revenue-management cockpit — pricing, segmentation and occupancy / ADR / RevPAR forecasting built on live operational data, with true margin visibility once cost data flows in.
- ›Occupancy, ADR and RevPAR forecasting
- ›Dynamic pricing and rate recommendations
- ›Segmentation and channel-mix analysis
- ›Pickup, pace and competitor benchmarking
- ›Reads cost from DDT & Presenze for real GOPPAR
Smart Invoice
E-invoicing & reconciliation
Runs the active and passive electronic-invoicing cycle, auto-reconciling against DDTs and keeping a live payment-deadline ledger. Built multi-country: Italian SDI today, French e-invoicing reform ready.
- ›Active & passive e-invoicing cycle
- ›Italy: SDI / FatturaPA, XML & p7m
- ›France: Factur-X, Chorus Pro & PDP-ready
- ›Auto-reconciliation against DDTs and orders
- ›Live payment-deadline ledger feeding cash-flow
Smart Easy Meals
Restaurant covers & staff meals
The restaurant's PWA: in a few taps the maître logs breakfast, lunch and dinner covers — half-board and extras, with notes — and each department its own staff meals. One row per day on Supabase, the same data backbone as the rest of the suite. In real daily use on-property.
- ›Covers per meal: half-board + extras, with day notes
- ›Staff meals by department: kitchen, front desk, dining room, housekeeping
- ›Roles and permissions: management, maître, staff — separated access (RLS)
- ›History with monthly and year-to-date running totals, covers + staff
- ›Full history export for analysis
- ›Installable PWA, works offline too — no app store needed
Fast Concierge
The guest's AI concierge
The guest-facing digital concierge — scan a QR code in the room or open a link, nothing to install, and chat in any language, at any hour. It answers only from the property's official data and the local-area guide: if the information isn't there, it never makes it up — it points to reception. Already live in production, with real guests. An AI agent built on Claude by Anthropic.
- ›Web chat via a per-property QR code — no app, no sign-up
- ›Replies in whatever language the guest writes; UI in 6 languages (incl. RTL Hebrew)
- ›Official data only: when it doesn't know, it never invents — it defers to reception
- ›Directions given as step-by-step routes inside the property
- ›Local-area advice: slopes, walks, transport, emergencies
- ›Discreet, contextual upselling with real prices — never more than one suggestion
- ›GDPR consent built in, rate limiting and prompt caching to keep costs low
- ›Next: personal pre-arrival link, WhatsApp and stay-tailored offers
Smart Easy PMS
The bespoke property-management core
The property-management system the whole suite was built toward — already running in production at a real hotel, and tailor-made. Not a rigid off-the-shelf PMS: it's modelled on how your hotel actually runs, end to end, with AI built in — an email assistant that classifies requests and drafts the replies (sent only with your OK), guest-data extraction from email, a “Tetris” room-planning optimiser, guest-preference summaries and quote / letter drafting. Reservations, front office, rates, housekeeping, F&B and reporting in one place — the layer where Smart DDT, Presenze, Rev, Invoice, Meals and Concierge become a single hotel operating system. Few systems on the market go this far.
- ›Reservation calendar & tape-chart room plan
- ›“Tetris” room-planning optimiser & smart allocation
- ›AI email assistant: classifies every request (info, quote, confirmation, deposit), extracts the data and drafts a reply in the guest's language — sent only with your OK
- ›From email to reservation in one click: the booking form pre-filled with AI-extracted data
- ›AI guest-preference summaries and multilingual letters / quotes (IT · EN · DE · FR)
- ›Daily cockpit: arrivals, missing deposits, confirmations to send, guest birthdays
- ›Guest profiles, stay history and CRM
- ›Front office: check-in / out, folios, deposits
- ›Deposits entered on the spot: payment recorded right at booking creation, or requested with a deadline
- ›Rates, availability and restrictions management
- ›Channel manager: two-way OTA & booking-engine sync
- ›Built-in booking engine for direct reservations
- ›Housekeeping: room status, cleaning tasks & staff assignment
- ›Maintenance: tickets, out-of-order rooms, preventive upkeep
- ›Mandatory-checks deadline tracker: HACCP, fire extinguishers, lift…
- ›Lost & found and a kanban board for shift handovers
- ›Integrated F&B point-of-sale, charged to the room
- ›Built-in revenue management: dynamic price suggestions per day and room type (occupancy + pickup), with an event calendar for % overrides
- ›City tax and police reporting with automatic transmission / statistics
- ›Night audit and daily closing
- ›Payments, deposits and fiscal documents
- ›Live KPIs — occupancy, ADR, RevPAR, ALOS, pickup — and multi-property dashboards
- ›Tailor-made to each property — configured, never forced
Seven apps that can become a single one.
Each app earns its place alone. But they were designed to converge — one shared data backbone, one login, one Power BI and AI layer, with Smart Easy PMS as the core that turns purchasing, labour, revenue, invoicing, F&B and the guest experience into a single real-time view of the property. Not seven tools bolted together: one operating system for the hotel.
- ›Shared data backbone across every module
- ›Smart Easy PMS as the central hub
- ›Scheduled automations that save hours of manual work daily
- ›One Power BI & AI layer over the whole hotel
- ›Adopt one app today, grow into the full system
Tailor-made, genuinely cheaper and — with training, at zero cost.
100% tailor-made
No off-the-shelf software. Every app is cut to how your property actually works, end to end. You don't bend to the tool — the tool bends to you.
Real savings
Hours of manual entry gone every day, double-keying and errors eliminated, food cost and supplier prices under control in real time. Your team's time goes back to the guests.
Financed at zero cost
All of it can be delivered through funded training courses — free of charge for the property. We turn adopting the Smart Suite into a training path covered by financing, so the investment never weighs on your budget.
AI & Agentic Engineering
01I design and ship real agentic systems in production: a five-role multi-agent evaluator/optimizer loop — Detector, Extractor, Resolver, Judge and Optimizer — in deterministic orchestration with Inngest, no framework. Multi-tenant AI SaaS and supplier-specific prompts; generative AI (ChatGPT, Claude, Gemini) for analysis, drafting and automation — from the OCR+LLM extraction engines behind the Smart Suite to agents for price comparison and predictive purchasing.
Business Intelligence
02End-to-end BI architecture for the hospitality sector — from data extraction to executive dashboards and AI-driven forecasting across purchasing, revenue and labour cost.
Automation & Engineering
03OCR + LLM pipelines for structured extraction from PDFs, XML and p7m. Python automation and SaaS apps wired to Power BI, Italian electronic invoicing (SDI) and RPA tools, with Git/GitHub version control, a pull-request workflow and continuous deployment — the engineering behind the Smart Suite.
Hospitality Operations
04Revenue management, management control and full-stack operations across rooms, F&B, housekeeping, maintenance and spa — including labour-cost control and workforce planning.
- +REC — Bolzano, Public Establishments (since 2006)
- +HACCP
- +Legislative Decree 81/2008 — workplace health & safety
- +High-risk fire prevention certification
- +Executive course on workplace H&S
- +Member — A.D.A. Italian Association of Hotel Managers
- +Member — AssoController Italian Association of Management Controllers
Case studies, playbooks and field notes.
Smart DDT® · Case Study
How a multi-property hotel group automated F&B cost extraction and rebuilt purchasing intelligence in Power BI.
Smart Presenze · Field Notes
Turning clock-in data into real-time labour-cost analytics and smarter shift planning across departments.
Smart Rev · Playbook
A repeatable revenue framework for hospitality SMEs — pricing, segmentation, channel mix and ADR / RevPAR forecasting.
Smart Invoice · Case Study
Active and passive e-invoicing reconciled against DDTs, with a live payment-deadline ledger feeding cash-flow — and the road to the French Factur-X / Chorus Pro reform.
Smart Easy PMS · Field Notes
How seven separate Smart apps converge into one property-management core — a single operating system for the hotel.
Daily Accounting Automation · Live Case
Daily cash register, POS Bar/Restaurant and weekly rollover: a 20–30 min daily routine now runs alone at a fixed time — zero transcription errors, ~170 hours a year returned to the team.
Overnight Workflow Automation · Live Case
Rooms, restaurant, AI-cleaned kitchen notes and wine sales: every morning at 07:00 the right WhatsApp messages reach the right people — without anyone writing them. ~65–75 min/day saved, ~45 working days per year.
Fast Concierge · Field Notes
An AI concierge live in production with real guests: a QR code in the room, answers in any language from official data only, and discreet upselling — built on Claude.
Smart Easy Meals · Field Notes
The PWA that logs restaurant covers and staff meals — separated roles, history with running totals and the same data backbone as the suite.
Let's build thenext chapter.
Selective on engagements, generous with conversation. Whether you're redesigning a hotel's revenue strategy, scoping an AI workflow, or just want to compare notes — the door is open.